Introduction

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Why Sky Sports?

Why Sky Sports?

How many examples of the value and great content Sky Sports brings to our customers can you recall?

Why Sky Sports?

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What's changing

Why Sky Sports?

What’s Changing

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Sky Sports Arena Closure

What’s changing

We're closing the
Sky Sports Arena channel

We’re launching single sports on Streaming TV

We’re launching
Sky Sports+

Sky Sports Arena Closure

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Sky Sports Arena Closure

SKY SPORTS ARENA CLOSURE

Current Sky Action pack
(single sports)

Sky Action pack
(from Sky Sports+ launch)

New

Sky Sports Arena Closure

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Single Sports on Streaming TV

SKY SPORTS ARENA CLOSURE

Example customer communication

Customer opted-in
to electronic marketing

Customer opted-out
of electronic marketing

Closure emails

If the customer wants to upgrade, they’ll be directed to digital.
If they want to cancel, they’ll be asked to contact us.

Single Sports on Streaming TV 

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 Introducing Sky Sports+

Single Sports on Streaming TV

Existing Sky Glass and Sky Stream customers can take one single sports channel at a time, which they can swap once every 31 days.

The great news is there’s no difference to how you add or remove single sports on Sirius. Simply select the sport the customer wants to add or remove, and complete the action as you do now.

 Introducing Sky Sports+

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 Introducing Sky Sports+

INTRODUCING SKY SPORTS+

Sky Sports just got even better.

More people are watching Sky Sports than ever before, and with new record rights deals bringing even more of the biggest events, we’re launching Sky Sports+ in August.

Sky Sports+ is the biggest transformation for Sky Sports in over a decade, and it's a game changer for the value-for-money conversations you have with your customers, whether they're discussing upgrading or downgrading their package. 

What do you already know about Sky Sports+?

 Introducing Sky Sports+

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Why launch Sky Sports+ now?

Why launch Sky Sports+ now?

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Watching Sky Sports+

Why launch Sky Sports+ now?

1

Sky Sports+ will launch in time for the 2024/25 football season when our renewed landmark partnership with the EFL kicks in.

2

The deal includes over 1,000 matches a season – that’s four times as many matches as currently shown - from across The Championship, League One and League Two, every Carabao Cup fixture and more.

3

We’ve also secured other rights over the last 12 to 18 months which means that this year we've over 50% more live sport. Over 4000 tennis matches. And every men's Rugby Super League fixture.

4

That’s a huge amount, and there’s no better time to be doing this.

Watching Sky Sports+

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Talking about Sky Sports+ 

WATCHING SKY SPORTS+

What customer’s need:
‍Sky Sports Complete package.

Access on TV:
‍Use Voice Control to:

  • Access the channel “Sky Sports+”.

  • Launch the app “Open Sky Sports app”.

  • Find their favourite team.

Sky Sports mobile app:
‍Customers can sign in using Sky iD on a mobile device to access the revamped Sky Sports app. New customers can access content on the Sky Sports app before activation using their Sky iD.

Talking about Sky Sports+ 

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 Sky Sports+ Objection Handling

TALKING ABOUT SKY SPORTS+

Sky Sports+ Objection Handling

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Recap

Customer objections

Launch

Recap 

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Knowledge check

RECAP

We’re closing Sky Sports Arena, which means:

There’s an opportunity to talk to customers about upgrading
their Sky Sports package.

Sky Sports Arena and Sky Sports Football customers will lose some content.

Single sports on Streaming TV

We’re launching single sports on Streaming TV, which means:

Existing Sky Glass and Sky Stream customers will be able to choose one single sports pack at a time.

 They can swap once every 31 days.

We should always talk to these customers about the value of Sky Sports Complete with Sky Sports+.

SKY SPORTS+

More people are watching Sky Sports than ever before, and with new record rights deals bringing even more of the biggest events, we’re launching Sky Sports+ in August. Sky Sports+ is the biggest transformation for Sky Sports in over a decade, and it's a game changer for the value-for-money conversations you have with your customers, whether they're discussing upgrading or downgrading their package. 

Let’s revisit some of the benefits they’ll get …

SKY SPORTS+

Among other features, Sky Sports+ customers can expect:

Over 50% more sport this year with new live streams and a dedicated channel.

Able to stream up to 100 live events at once across the Sky Sports+ TV and mobile app, all in HD.

Over 1,000 live EFL games including every Carabao Cup fixture. We’ll show four times as many matches from the EFL with all 72 teams featured over 20-times a season.

Watch every match from the men’s Rugby Super League and 100 tennis events from the ATP and WTA Tours, plus The US Open.

SKY SPORTS+

And there’s more…

The revamped Sky Sports app for TV and mobile will become the ultimate home of sports streaming.

The Sky Sports TV app features an improved layout, moving from sidebar to full screen and the mobile app introduces newpersonalisation features to help fans follow their favourite teams and competitions.

Plus, enjoy even more sports coverage, including golf, Formula 1, darts, boxing and more.

All at no extra cost for Sky Sports Complete customers.

Knowledge Check

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Return to home

Knowledge check

Think you know Sky Sports+?

Answer eight Sky Sports+ questions correctly and you’ll be entered in a prize draw for a chance to WIN an exclusive Sky Sports experience. 

Will it be game, set, and match?
Or relegation to the National League? 
‍
Let’s find out…

Launch